- Own and evolve the overall sales strategy across DTC and Commercial channels.
- Develop and execute channel-specific go-to-market plans.
- Identify, build, and manage new commercial partnerships and distribution relationships.
- Own the full sales cycle, including lead follow-up, consultation, negotiation, and closing.
- Build, lead, and scale a multi-channel sales team.
- Implement CRM, sales enablement, and reporting tools to scale the sales function.
- Provide regular sales reporting, forecasts, and strategic insights to the executive team.