- Identify, vet, and recruit UGC creators across TikTok, Instagram, and other platforms that match client brand needs and performance goals
- Build and maintain an active roster of reliable creators; manage relationships, rates, and contracts
- Write clear, detailed creative briefs that give creators everything they need to deliver on-brand, high-performing content
- Coordinate the logistics of sending client product to creators; track shipments and ensure timely delivery
- Own the full production pipeline — deadlines, revisions, approvals, and final delivery — across multiple clients and campaigns simultaneously
- Review content submissions against briefs before passing to the creative or client team
- Track creator performance, delivery rates, and content output; flag issues and optimize the roster over time