- Create content several times per week across LinkedIn and other relevant channels: short posts, videos, carousels, product walkthroughs, commentary on industry conversations, and examples rooted in real reporting workflows
- Build Rollstack’s presence in the data community by engaging thoughtfully in places practitioners already spend time, including LinkedIn, Tableau communities, Slack groups, Reddit, X, meetups, and conferences
- Turn customer use cases into content people actually want to consume: before-and-after workflows, dashboard-to-deck breakdowns, reporting automation examples, QBR and client reporting stories, and “how this team solved it” narratives
- Develop repeatable content formats and series that can compound over time
- Build relationships with practitioners, creators, consultants, and community voices in the BI and data visualization space
- Represent Rollstack at events, webinars, and meetups
- Partner with internal teams to surface the right stories, gather customer insight, and connect community work to business outcomes
- Experiment, measure what resonates, and improve the program over time
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