- Define and own the long-term creative vision for the client across all experiential programs, platforms, and markets.
- Ensure a cohesive brand experience across events, environments, content, digital, and hybrid activations.
- Serve as the senior creative partner to C-suite and senior marketing leaders.
- Lead high-stakes presentations and vision-setting sessions.
- Oversee a large, multi-program portfolio while guiding Creative Directors across workstreams.
- Establish governance models and review processes to maintain quality at scale.
- Contribute to account growth strategy, including renewals and upsells.
- Partner with Account and Production leadership to align creative ambition with financial realities.
- Mentor and foster a high-performing culture for senior creative leadership.
- Represent the agency externally through industry contributions and thought leadership.
Product ManagementStakeholder management