- Develop and own Federal positioning, value propositions, personas, and messaging for AppGate ZTNA.
- Partner with solutions engineering on RFP, RFI, RFQ, and sources-sought responses, and maintain a reusable response library.
- Map AppGate capabilities to government compliance and security control requirements and create evaluation and justification content.
- Plan and execute product launches and campaigns, including launch plans, sales playbooks, collateral, and cross-functional enablement.
- Build Federal sales enablement assets and train Federal sales, solutions engineering, and field marketing teams.
- Create technical, customer-facing content for government audiences, including whitepapers, solution briefs, reference architectures, and webinar materials.
- Support channel and ecosystem go-to-market with systems integrators, Federal resellers, and contract vehicle holders.
- Conduct Federal-market competitive analysis and provide actionable intelligence to product, sales, and demand teams.
- Partner with demand generation and customer reference programs on Federal campaigns, events, and thought leadership.
- Track policy, budget, mandate, agency Zero Trust, customer, and analyst developments to guide positioning and roadmap input.
Networking