- Provide strategic direction to senior client executives and develop long-term PR plans aligned with client business objectives.
- Conduct risk assessments and draft proactive communications during client crises.
- Interview executives to build thought leadership platforms and translate technical innovations into media-friendly narratives.
- Manage account health, revenue forecasting, resource allocation, contracts, KPIs, and scopes of work.
- Build media and engagement strategies across media, analyst, and social landscapes.
- Maintain editorial quality across the client portfolio and use established Tier-1 national business and trade media relationships.
- Identify expansion opportunities within the client roster and support client retention.
- Manage, coach, and develop team members through professional goals and targeted training.
- Lead teams in adopting emerging PR technologies and alternative communication channels.
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