- Collaborate with the Commercial team to craft prospect lists and outbound strategy to engage potential customers
- Research and create outreach materials for targeted accounts, both sales-directed and self-sourced using AI tools, Linkedin and other research resources
- Proactively Identify, source, and prospect new customers on your own to then distribute round-robin style to the Sales team
- Partner closely with Account Executives to bring deals forward and share context and learnings
- Refine outbound messaging and processes to continuously improve prospecting outcomes
- Support lead generation at events, conferences, and webinars, managing the full event lifecycle
- Execute on existing strategies for generating leads while experimenting with new ideas for lead generation
Lead GenerationHubSpot