- Develop and execute paid growth strategies across digital platforms.
- Oversee end-to-end management of paid campaigns including targeting and creative strategy.
- Identify and evaluate new/existing paid channels to optimize CPI, CPL, and CPA.
- Analyze performance data and provide actionable reporting on CAC, LTV, CTR, and ROAS.
- Collaborate with product, sales, and operations teams.
- Own and allocate the paid marketing budget.
- Execute A/B testing for creative and copy to improve performance.
- Conduct market research and audience insights.
- Manage vendor and agency partnerships.
Data AnalysisGoogle Analytics