- Partner with product management and engineering to influence feature development and positioning from the design phase.
- Manage end-to-end product and feature launches, including audience segmentation, messaging, and in-app communications.
- Drive engagement and user adoption across the full customer journey using lifecycle campaigns and in-app messaging.
- Conduct competitive analysis against P6, Microsoft Project, and other challengers to create actionable positioning and battle cards.
- Enable sales and solutions engineering teams with demo narratives, objection handling, and training materials.
- Develop consistent product messaging and positioning across all customer-facing surfaces.
- Collaborate with leadership on pricing, packaging, and high-level marketing strategy.