- Launch, manage and scale user acquisition campaigns across one or more channels with a focus on DSPs (e.g., AppLovin, Appier, Liftoff, Unity).
- Analyze campaign performance, identify optimization opportunities and run structured tests to drive efficiency and impact.
- Use AI tools and automation to handle repetitive tasks such as reporting and bulk campaign changes.
- Provide actionable insights to the creative team based on ad performance and user behavior data.
- Improve tracking and attribution by identifying measurement gaps in collaboration with product and analytics teams.
- Support scalable workflows including naming conventions, tracking setup, reporting, and documentation.
QA Automation