- Develop and manage marketing strategies that align with business goals
- Evaluate marketing performance and recommend where to invest, improve, or pivot
- Manage campaigns across multiple channels
- Coordinate with outside vendors and agencies when applicable
- Manage landing pages, funnels, and marketing automations
- Plan and execute email marketing campaigns and newsletters
- Oversee content strategy, including blogs, social media, and lead magnets
- Manage or support paid advertising efforts (Google Ads, Meta, LinkedIn, etc.)
- Use AI and automation to improve marketing efficiency
- Track KPIs and present marketing insights and recommendations
Project ManagementDigital Marketing