Apply📍 United States
🧭 Full-Time
💸 63000.0 - 90000.0 USD per year
🔍 Healthcare
- At least 3-5 years of marketing experience, with exposure to a mix of the areas outlined above.
- Strong writing and communication skills, with the ability to tailor messaging to different audiences.
- Experience with marketing tools such as Salesforce, HubSpot, or similar platforms.
- Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
- A collaborative mindset and a willingness to learn new skills and tackle new challenges.
- Analytical skills to measure the effectiveness of marketing efforts and drive continuous improvement.
- Draft compelling, customer-centric content, including blog posts, case studies, sales narratives, one-pagers, ebooks, and white papers.
- Develop thought leadership pieces and sales enablement assets that align with our brand voice and business objectives.
- Create messaging and proof points that resonate with customers and drive deeper engagement.
- Partner closely with product and customer success teams to understand needs and refine existing materials or develop new resources to support sales efforts.
- Develop assets that articulate our value proposition and enable the go-to-market (GTM) team to tell our story effectively.
- Collaborate with cross-functional teams to ensure alignment on messaging and product positioning.
- Plan and execute multi-channel marketing activities to drive brand awareness and generate leads.
- Work with the sales team to proactively identify and plan joint marketing efforts with key customer partners, such as press releases, case studies, or webinars.
- Measure and analyze in-market performance to inform future efforts.
- Contribute to thought leadership strategies positioning Datavant as an industry expert with a distinct perspective; create messaging, talk tracks, and related materials based on thought leadership stances.
- Develop content for events, including presentations, talking points, and promotional materials.
- Collaborate with internal and external stakeholders to ensure event success.
- Utilize tools like Salesforce and HubSpot to manage campaigns, track performance, and ensure operational efficiency. Make recommendations to optimize marketing tactics using data and performance metrics.
- Oversee email marketing, including newsletters and nurture streams; bring proficiencies in pulling target lists and optimizing sends.
- Offer strategies to enhance our customer segmentation and targeting efforts.
- Build systems and processes to optimize team efficiency, such as refining our case study database and maintaining editorial calendars.
- Implement tools and practices that enable smarter, more scalable marketing operations.
- Support marketing administration, including tracking budgets, processing invoices, and coordinating with vendors to ensure timely execution of projects.
- Contribute to efforts to gather insights into customer needs and feedback, market trends, and competitive positioning.
- Contribute to optimizing our mechanisms for collecting and managing customer insights and competitive intelligence, ensuring these resources are accessible and actionable for the team.
- Collaborate with internal stakeholders to ensure insights are incorporated into product development, messaging, and strategy.
- Develop dashboards or reports to communicate findings and provide actionable recommendations to key stakeholders.
- Translate findings into actionable strategies and marketing initiatives.
Project ManagementSalesforceContent creationCommunication SkillsAnalytical SkillsMicrosoft ExcelWritten communicationMarketingDigital MarketingData analyticsPowerPoint
Posted about 1 month ago
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