- Own social strategy and execution: set the approach, build a publishing cadence, and grow an engaged following across the finance and ops buying circle
- Shape event strategy: help pick the right conferences, then conduct live coverage, interviews, and recap content onsite
- Produce content that fuels both programs: short-form video, carousels, infographics, event recaps, product explainers
- Use AI to scale production without sacrificing quality
- Participate credibly in finance and ops communities (e.g. LinkedIn, relevant subreddits, industry forums)