- Build, test, deploy, and optimize email campaigns and nurture programs in Marketo.
- Develop and execute marketing automation workflows for demand generation and ABM efforts.
- Collaborate with teams to integrate Marketo with Salesforce and ensure data flow.
- Create and test landing pages, email templates, and forms within Marketo.
- Analyze and report on campaign performance metrics to improve ROI.
- Maintain marketing databases to ensure data accuracy and compliance with privacy regulations.
- Support webinar and event execution, including registration, attendee tracking, and reporting.
- Perform comprehensive quality assurance on campaign assets and tracking parameters.
- Document best practices for processes and provide training to team members.
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