- Own the core insight, creative idea, and integrated plan for creators, media and distribution, and measurement.
- Build proposals and RFP responses with a data-backed case for #paid.
- Set creator mixes, including decisions on micro, niche, and macro creators.
- Build investment plans across organic content, usage rights, and paid amplification; set channel mix and flighting.
- Define KPIs and benchmarks, optimize campaigns in flight, and turn results into renewal stories.
- Contribute to creator briefs, content direction, and strategic quality assurance after sale.
- Track market and platform changes and apply them to proposal work.
- Develop proactive packages and first-to-market opportunities.
Data AnalysisStrategy