- Lead monthly meetings and day-to-day management of the primary paid search vendor.
- Audit keyword strategies, bids, and budgets to ensure marketing spend yields clear results.
- Tie advertising spend to booked revenue by building and maintaining performance dashboards.
- Cross-reference lead data with internal job files to identify conversion trends and gaps.
- Leverage AI transcription tools to analyze call quality and improve lead conversion.
- Manage Google Business Profiles across multiple locations including verification and category setup.
- Drive review generation and handle review responses and disputes.
- Maintain and refresh microsite content for each franchise including services and landing pages.
Data Analysis