- Oversee tactical planning, execution and reporting of campaigns.
- Manage vendor communications and relationships.
- Develop partner consideration sets and manage the RFP process.
- Collaborate on media buying, vendor contracts, and budget management.
- Execute media plans using industry tools (Freewheel, SBMS/Adazzle, GCM, etc.).
- Perform weekly pacing and monitoring of campaign performance.
- Mentor Assistant Buyers and provide feedback.
- Develop media POVs for clients.
TableauDigital Marketing