- Leads the tactical planning process for their campaign/channel, ensuring recommendation meets client brief and pushes new and innovative approaches
- Collaborates with Buyers and Associate Directors on media plan development within programmatic media
- Demonstrates ability to connect-the-dots between client business, campaign objective, and media KPIs, allowing them to provide recommendations that will influence positive results throughout the funnel
- Prepares & presents programmatic channel tactical plans (objectives, strategy, rationale) and all backup materials
- Corresponds and manages day-to-day communications with internal teams and key partners
- Comfortable building campaign ads from scratch and is able to handle significant volume of builds on a daily basis
- Provides final QA for all reports, ensuring that all insights are accurate, adhere to overarching strategy, and reporting is of high quality
- Oversees negotiation of media contracts (with guidance from Associate Director+) and programs/opportunities
- Manages the day-to-day media and financial deliverables
- Assists with investigating media campaign results and developing optimizations to improve campaign performance