- Own and evolve the Master Messaging Framework end-to-end, training marketing, sales, and agency partners on it.
- Translate technical capability into compelling narratives for federal program managers, enterprise CDOs, board-level executives, and analysts.
- Develop and maintain core positioning and messaging for the company and each product line (value proposition, differentiation, messaging pillars, proof architecture, objection handling).
- Build and maintain distinct commercial and federal narratives that ladder up to a single brand and product story.
- Produce technical product content at high volume and at craft level (white papers, solution briefs, datasheets, product launch content, technical blog posts, demo narratives, web product pages, reference architectures).
- Build and maintain sales enablement assets (battle cards, discovery guides, demo scripts, competitive teardowns, persona one-pagers, partner enablement kits).
- Run competitive intelligence as a marketing input, translated into contrast messaging, sales tools, and campaign hooks.
- Own, develop, and maintain ICP and persona definitions in partnership with sales, BD, customer success, and field engineering.
- Partner upstream with product and engineering on technical accuracy, roadmap-aligned messaging, and credible architectural differentiation.
- Partner downstream with demand generation, communications, sales, BD, field engineering, and the creative & brand team.
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