- Administer HubSpot across Music Brands, including Marketing Hub, Sales Hub, and CMS.
- Build and maintain workflows, email sequences, forms, landing pages, lists, and lead nurture programs.
- Own HubSpot data architecture, including custom properties, lifecycle stages, deal pipelines, record associations, and data hygiene standards.
- Set up campaign attribution, UTM governance, source tracking, and multi-touch attribution reporting.
- Manage integrations across websites, ecommerce, product and trial signup flows, BI tools, and third-party vendors; validate end-to-end data flow.
- Develop and maintain lead scoring and qualification models.
- Build reports and dashboards in HubSpot, Google Analytics, and Sigma.
- Track and analyze traffic, trials, lead generation, conversion rates, customer acquisition cost, and pipeline contribution.
- Run A/B and multivariate tests and analyze results; monitor campaign KPIs and adjust campaigns based on performance.
- Document processes, improve marketing workflows, evaluate marketing technologies, and manage vendor relationships.