- Own and execute Alfred Music’s ecommerce strategy across DTC, Amazon, Shopify, and other marketplace channels.
- Lead site merchandising, including product assortment, catalog content, navigation, search, pricing, promotions, and the online customer experience.
- Develop strategies to improve ecommerce conversion, customer acquisition, engagement, and retention.
- Own ecommerce SEO and product discoverability strategies across owned and marketplace channels.
- Manage ecommerce email and lifecycle marketing initiatives with internal teams and external partners.
- Oversee Amazon and Shopify operations, including product listings, merchandising, promotions, SEO, account management, and marketplace growth.
- Analyze ecommerce performance, customer behavior, and channel data to identify opportunities and guide business decisions.
- Provide strategic direction to agencies, consultants, and contractors supporting ecommerce.
- Identify and implement ecommerce tools, technologies, processes, and marketplace opportunities.