- Serve as primary administrator and system owner for HubSpot, including Marketing Hub, Sales Hub, and CMS.
- Build and maintain workflows, lead nurture programs, and manage HubSpot data architecture.
- Own campaign and attribution setup, including UTM governance and multi-touch attribution reporting.
- Develop and maintain lead scoring and qualification models to prioritize sales outreach.
- Build and maintain reports and dashboards in HubSpot, Google Analytics, and Sigma.
- Reconcile data across GA4, Google Search Console, HubSpot, and the data warehouse.
- Partner with marketing teams to execute multi-channel campaigns and run A/B and multivariate tests.
- Identify process inefficiencies and implement solutions to streamline workflows.