- Set up and manage digital advertising campaigns across a diverse portfolio of international sports websites and platforms.
- Monitor live campaigns using tools such as ReachEffect, PropellerAds, and Google Sheets, ensuring everything runs smoothly.
- Analyze key performance metrics (CTR, viewability, conversions) and continuously optimize campaigns based on data-driven insights.
- Review advertising materials to ensure full compliance with format requirements and legal standards.
- Work closely with the sales team, clients, and publishing partners to guarantee seamless campaign delivery and transparent communication.
- Identify and troubleshoot technical issues related to tags, creatives, and scripts, partnering with the IT team to find quick solutions.
- Keep publisher records accurate and up to date, and verify invoicing to ensure correct campaign margins.
- Deliver clear, insightful reports and regular updates to both clients and internal teams.