- Own paid search acquisition across Google Ads and Microsoft Ads.
- Build, launch, and scale search campaigns across multiple countries.
- Manage campaign structure, keyword clustering, negative keywords, bidding strategies, budgets, and pacing.
- Continuously analyse performance and optimise campaigns using both advertising platform data and internal business metrics.
- Scale advertising spend while maintaining acquisition efficiency.
- Own keyword expansion, search query analysis, and ongoing account optimisation.
- Test ad copy and work closely with landing page improvements to maximise conversion.
- Ensure accurate conversion tracking and understand the strengths and limitations of attribution models.
- Reconcile advertising platform data with internal product and revenue metrics.
- Maintain healthy advertising accounts, including billing, policy compliance, and issue resolution.
Data AnalysisBudget management