Product Lifecycle Marketing Manager - Remote

View full description

Requirements:

• Bachelor’s degree in Product Management, Marketing, Communications, or a related field.
• 2-5 years of experience in programmatic email, SMS, and lifecycle marketing.
• Proven success in developing and executing conversion and retention campaigns.
• At least one year of experience with iterable.
• Strong analytical skills and experience in data analysis.
• Proficiency in email marketing tools and CRM systems.
• Understanding of email deliverability and compliance.
• Exceptional written and verbal communication skills.
• Ability to manage multiple projects and work cross-functionally.
• Creative problem-solving skills with attention to detail.
• Familiarity with the education technology industry is a plus.

Responsibilities:

• Create and maintain user segmentation for personalized email content.
• Develop campaigns to convert registered users to paid subscribers.
• Implement retention campaigns to engage and satisfy existing subscribers.
• Perform A/B testing for email optimization.
• Monitor and report on email campaign performance using KPIs.
• Collaborate with Product, Sales, and Content teams.
• Ensure compliance with laws and regulations for email campaigns.
• Collect user feedback and incorporate it into product improvements.
• Automate campaign processes for efficiency.
• Coordinate educational content with the Content team.