Product Lifecycle Marketing Manager - Remote

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Requirements:

• 2-5 years of experience in programmatic email, sms, etc. marketing, with a focus on life cycle campaigns.
• Proven track record of developing and executing successful email, SMS, etc. campaigns that drive user conversion and retention.
• At least one year of experience with iterable
• Strong analytical skills with experience in data analysis and reporting.
• Proficiency in email marketing tools and platforms, as well as knowledge of CRM systems.
• Understanding of email deliverability and compliance regulations.

Responsibilities:

• Create and maintain user segmentation to ensure the delivery of relevant and personalized email content.
• Develop and execute campaigns focused on converting registered users into paid subscribers.
• Design and implement retention campaigns to keep existing paid subscribers engaged and reduce churn rate.
• Regularly perform A/B testing to optimize email elements.
• Track and analyze the performance of email campaigns.
• Work closely with the Product, Sales, and Content teams.
• Ensure that all email campaigns comply with applicable laws and regulations.
• Implement mechanisms for collecting feedback from users.
• Automate email and other channel campaign processes.
• Coordinate with the Content team to include relevant educational materials.