Web3 Business Development (Marketing) - Expression of Interest

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Requirements:

• 3+ years in marketing or business development, with a strong emphasis on KOL engagement within the Web3 space.
• Established relationships with KOLs/influencers across multiple platforms, demonstrating a successful track record of partnerships.
• A deep, practical understanding of the DeFi landscape, including familiarity with various blockchains, DeFi protocols, and basic on-chain analytics.
• Exceptional ability to develop strategic marketing initiatives that are creative and align with broader business objectives.
• World-class communication abilities, with a knack for negotiating and maintaining fruitful partnerships.
• Experience in managing comprehensive marketing programs, including quests, ambassadors, bounties, and affiliates.
• Proficiency in basic design skills, including experience with tools like Canva, to support KOL content strategy and execution.

Responsibilities:

• Identify and engage with influencers across diverse platforms (Twitter, TikTok, Instagram, YouTube, podcasts) to broaden our reach.
• Work alongside the marketing team to develop content strategies that align with both our brand's and KOLs' audiences.
• Plan and oversee marketing campaigns, including quest maintenance, and manage ambassador, bounty, and affiliate programs to ensure community engagement and growth.
• Allocate budgets for KOL engagements efficiently and monitor campaign performance to optimize ROI.
• Utilize KOL partnerships to enhance community engagement, fostering growth and loyalty within the DeFi ecosystem.