Associate Director, Client Services
New
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Silverback StrategiesDigital marketing
Employees working across the continental United StatesFull-TimeDirector
Salary120,000 - 160,000 USD per year
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Job Details
- Experience
- 7+ years of client services, account management, or client strategy experience, with at least 4 years at a digital or performance marketing agency.
- Required Skills
- Google AnalyticsDigital MarketingAccount ManagementCRM
Requirements
- Have 7+ years of client services, account management, or client strategy experience.
- Have at least 4 years of experience at a digital or performance marketing agency; previous agency experience is required.
- Understand performance metrics reported by Google Ads, Meta Ads, Google Analytics, and CRMs.
- Be able to triangulate data from multiple sources to identify and explain performance findings.
- Apply deductive reasoning to identify root causes and determine next steps.
- Communicate clearly and confidently in writing and verbally, including explaining performance to a CMO.
- Demonstrate big-picture thinking across campaigns, client portfolios, and business outcomes.
- Adapt to ambiguity, shifting priorities, and challenging client situations.
Responsibilities
- Develop cross-functional marketing strategies aligned with each client's business goals.
- Analyze paid media performance using Google Ads, Meta Ads, Google Analytics, and client CRM data.
- Explain discrepancies between platform-reported conversions and CRM pipeline data.
- Build client relationships, monitor feedback, and mitigate churn risk.
- Own client retention and revenue growth; identify upsell and cross-sell opportunities and partner with sales on expansions.
- Build rolling three-month plans with delivery teams that balance client performance goals and margin targets.
- Address underperforming accounts through process changes, expectation resets, or rescoping.
- Identify process improvements and help clients respond to changes in marketing.
- Turn client wins into case studies and contribute a weekly news insight and point of view.
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