Go-to-Market Strategy Intern
New
B
Bask HealthTelehealth software
United StatesInternshipEntry
Salary not disclosed
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Job Details
- Required Skills
- Business AnalysisMarket ResearchAnalytical thinking
Requirements
- Currently pursuing a degree, recently graduated, or developing early professional experience in Business, Marketing, Economics, Finance, Strategy, Analytics, or a related field, or equivalent practical experience.
- Demonstrate a strong interest in go-to-market strategy and technology businesses.
- Show analytical thinking and problem-solving skills.
- Be able to research markets and organize information.
- Be comfortable working with spreadsheets and presentations.
- Be able to summarize complex findings clearly.
- Work with qualitative and quantitative information.
- Show attention to detail, accuracy, and good organizational and time management skills.
- Be able to complete assignments within agreed deadlines and work independently on defined research projects.
- Be comfortable collaborating with cross-functional teams and incorporating feedback.
- Show interest in customer segmentation, market research, customer needs, and purchasing decisions.
- Show willingness to learn B2B SaaS business models.
Responsibilities
- Research target markets, customer needs, purchasing considerations, and potential customer segments.
- Conduct competitive research across SaaS, telehealth, e-commerce enablement, and related software markets.
- Compare competitor positioning, target audiences, product offerings, and publicly available commercial information.
- Organize research findings into reports, competitive summaries, spreadsheets, and presentations.
- Support customer segmentation frameworks and research use cases for platform capabilities.
- Assist with go-to-market plans, launch briefs, and strategic planning documents for product launches.
- Gather insights from product managers, sales teams, and customer success teams about features, customer needs, and adoption.
- Research customer acquisition channels, distribution opportunities, partnerships, and market expansion.
- Review available performance data and summarize customer acquisition, adoption, and commercial trends.
- Present research findings and recommendations to relevant team members.
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