Senior Business Specialist – Digital Journeys

New

JobgetherDigital customer journeys

Workplace type: Remote; Structured job location: BrazilFull-TimeSenior

Salary not disclosed

Apply NowOpens the employer's application page

Job Details

Have previous experience working with functional requirements, backlog management, and digital projects.
Understand sales funnels, customer journeys, conversion metrics, and digital performance indicators.
Have advanced Excel skills to organize, analyze, and interpret business data.
Have experience using Power BI to monitor performance indicators, build dashboards, and communicate insights.
Have knowledge of SQL Server for database queries, data extraction, and analysis.
Bring strong analytical and problem-solving skills to translate business challenges into practical solutions.
Collaborate effectively with stakeholders across departments and organizational levels.
Demonstrate organizational skills, autonomy, and the ability to manage priorities in a dynamic environment.
Have experience developing business cases and conducting business impact assessments (nice to have).
Know Product Discovery methodologies and A/B testing (nice to have).
Have experience with digital products and customer journey management (nice to have).
Be familiar with CRM platforms and marketing or customer communication automation tools (nice to have).
Have experience working with WhatsApp Business Platform (nice to have).
Know APIs, system integrations, and digital technology ecosystems (nice to have).
Be familiar with Agile methodologies and collaborative project management practices (nice to have).

Manage and continuously improve digital customer journeys across WhatsApp, from opportunity identification through implementation and performance monitoring.
Organize and prioritize the backlog of digital initiatives, enhancements, and optimization opportunities.
Define project scopes, functional requirements, business rules, and specifications for new digital journeys.
Coordinate the development, testing, validation, deployment, and ongoing support of digital solutions.
Analyze customer journey data, conversion funnels, and performance indicators to identify bottlenecks and improvement opportunities.
Develop and implement strategies to improve customer acquisition, conversion, retention, and recovery.
Define KPIs, hypotheses, and success criteria to measure initiative effectiveness.
Collaborate with Technology, Data, Product, Marketing, and Operations teams to align business objectives with technical solutions.
Prepare and present performance analyses, business insights, results, and strategic recommendations to stakeholders.

View Full Description & ApplyYou'll be redirected to the employer's site