User Acquisition Manager (Google Ads)
New
J
JobgetherHealth and fitness
Based in United KingdomFull-TimeManager
Salary not disclosed
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Job Details
- Experience
- At least 2 years of professional experience in User Acquisition, Performance Marketing, or a similar digital advertising role.
Requirements
- At least 2 years of professional experience in User Acquisition, Performance Marketing, or a similar digital advertising role.
- Strong hands-on experience managing Google Ads campaigns, particularly Google Search, Demand Gen, and Google Display Network.
- Experience independently managing advertising budgets of at least $300,000 per month.
- Practical experience working with web funnels and optimizing conversion performance.
- Strong understanding of CPM, CTR, CPC, conversion rate, CPA, ROAS, ROI, and LTV.
- Ability to interpret campaign data and translate insights into optimization strategies.
- Demonstrated ability to scale profitable campaigns while maintaining target acquisition costs and return on investment.
- Strong financial and commercial mindset focused on revenue, profitability, and measurable outcomes.
- Ability to work independently, own performance results, and make informed decisions.
- Ability to collaborate effectively with marketing and creative teams.
- Health and fitness product or B2C experience is a plus.
- Experience scaling paid acquisition campaigns across international and global markets is a plus.
Responsibilities
- Plan, launch, manage, and scale campaigns across Google Search, Demand Gen, and Google Display Network.
- Manage monthly advertising budgets exceeding $300,000 and allocate budgets efficiently.
- Own acquisition performance against target CPA, ROAS, and ROI objectives.
- Monitor campaign metrics and use data to improve efficiency and advertising returns.
- Optimize web acquisition funnels and landing pages to improve conversion rates and the customer journey.
- Identify profitable campaign structures, audiences, and scalable acquisition strategies.
- Collaborate with the Marketing team to develop, test, and improve advertising creatives.
- Identify growth opportunities across campaigns and markets while maintaining performance targets.
- Contribute to user acquisition strategy and the business's financial performance.
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