Digital Marketing Specialist
New
F
FlowserveIndustrial marketing
MexicoFull-TimeSenior
Salary not disclosed
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Job Details
- Experience
- 3–5 years of experience in digital marketing, web content production, social media, campaign execution, or a related discipline
- Required Skills
- DrupalHTMLCSSGoogle AnalyticsSEODigital Marketing
Requirements
- Have a bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent relevant experience.
- Have 3–5 years of experience in digital marketing, web content production, social media, campaign execution, or a related discipline.
- Bring strong writing, editing, and proofreading skills, including the ability to make complex technical information clear to customers.
- Have hands-on experience using a CMS to build, update, and publish webpages; Drupal is preferred.
- Be familiar with basic HTML/CSS, SEO, AI-search and content-discovery principles, accessibility, UX, and digital quality-assurance standards.
- Have experience creating, scheduling, publishing, and monitoring corporate social media content, particularly on LinkedIn.
- Be familiar with Google Analytics 4, Google Search Console, Google Tag Manager, and digital reporting tools.
- Be able to interpret basic website, social, advertising, traffic, and lead-source metrics.
- Be organized and detail-oriented, with the ability to manage multiple assignments under firm deadlines.
- Be able to travel up to 10%.
Responsibilities
- Create, edit, publish, and maintain website content using approved CMS components and templates.
- Apply brand, SEO, AI-search-friendly content, accessibility, and user-experience standards to website updates.
- Perform pre- and post-publication quality checks on content, links, forms, images, documents, and display across devices.
- Identify website content issues, maintain page accuracy, coordinate visual assets, and escalate technical or content gaps.
- Develop customer-focused copy and coordinate imagery, video, and other assets for organic social posts.
- Prepare, schedule, publish, monitor, and report on approved social content, routing inquiries and sensitive issues to appropriate teams.
- Support paid social, paid search, email, and lead-generation campaigns through campaign setup, landing-page updates, email builds, quality checks, and lead-capture workflow support.
- Compile website, social, advertising, traffic-source, and lead-generation performance data and share observations to inform improvements.
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