Lead Software Engineer, Marketing Technology
A
AAPCHealthcare technology
Source API remote eligibility restrictions: United StatesFull-TimeLead
Salary not disclosed
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Job Details
- Experience
- 5+ years of professional software engineering experience
- Required Skills
- CI/CDRESTful APIsSoftware EngineeringHubSpotDistributed Systems
Requirements
- Bring 5+ years of professional software engineering experience and a recent record of personally writing and shipping production code.
- Have senior- or lead-level ownership of systems spanning multiple platforms and teams.
- Have experience designing, building, and operating production customer-facing web applications and digital products; e-commerce or member experiences are preferred.
- Demonstrate strong software engineering fundamentals, including building, testing, and operating custom production services.
- Have designed loosely coupled distributed systems with well-defined data models and contracts.
- Have hands-on experience integrating marketing and customer platforms through APIs, webhooks, events, and native extension points.
- Have experience building customer data foundations, including event tracking, identity resolution inputs, data pipelines, and data quality practices.
- Have practical experience deploying and operating software on cloud infrastructure, including CI/CD, infrastructure as code, observability, monitoring, and production support.
- Use agentic coding tools and be able to evaluate and integrate AI-generated work while remaining accountable for its correctness and quality.
- Understand marketing concepts such as funnels, lead lifecycle, attribution, segmentation, and campaign operations.
- Have experience setting technical direction, mentoring engineers, and influencing stakeholders outside your reporting line.
- Have working knowledge of privacy and consent requirements such as CCPA and CAN-SPAM as they apply to marketing data.
- Preferred: experience with HubSpot, Contentful or another headless CMS, RudderStack or another CDP, or marketing technology modernization and platform consolidation.
Responsibilities
- Define the integration strategy and target architecture for the marketing technology ecosystem, including HubSpot, Contentful, RudderStack, and CRM systems.
- Design, build, operate, and support custom services, APIs, e-commerce and member experiences, and customer-facing applications.
- Build and maintain integrations, adapters, and CMS components that connect platforms and support Marketing self-service.
- Partner with data platform and platform engineering teams to deliver reliable member, customer, engagement, identity, event, and consent data.
- Translate SEO, GEO, and AEO strategies into structured data, machine-readable content, metadata architecture, and crawler-friendly application patterns.
- Recommend when to build, buy, integrate, or retire technologies, and consolidate overlapping tools.
- Meet infrastructure, deployment, monitoring, observability, and incident-response standards in partnership with platform engineering.
- Verify customer journeys, authentication, integrations, GA4 measurement, consent behavior, and e-commerce flows after releases.
- Build automated test coverage, strengthen CI/CD quality gates, and verify releases across application boundaries.
- Own software delivery from discovery and technical design through implementation, deployment, support, and continuous improvement.
- Serve as technical lead by setting standards, reviewing designs and code, documenting architecture decisions, and mentoring engineers.
- Build AI-enabled Marketing capabilities, including segmentation, personalization, and workflow automation, with data quality and privacy guardrails.
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