CPG Marketing Account Director
New
P
Power DigitalCPG marketing
Source API remote eligibility restrictions: BrazilFull-TimeDirector
SalaryBase salary paid in USD + commission opportunities
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Job Details
- Languages
- Proficiency in spoken and written English at an advanced level is required for this role.
- Experience
- 6+ years in CPG marketing
- Required Skills
- SEO
Requirements
- Bring 6+ years of experience in CPG marketing.
- Have experience with both DTC and retail brands; both are preferred.
- Understand Amazon’s role in CPG growth, including share of search, ASIN architecture, buy box, and sponsored versus organic balance.
- Understand how retailer relationships, including Target, Ulta, Sephora, Whole Foods, or similar partners, shape media investment decisions.
- Have a perspective on CPG measurement, including MMM, incrementality testing, and in-store versus digital attribution.
- Be fluent in upper-funnel channel strategy, including content, SEO, YouTube, and programmatic.
- Be comfortable with creative-heavy accounts, including briefs, asset velocity, and influencer strategy.
- Have a track record of retaining and growing accounts.
- Have managed senior clients with strong brand opinions.
- Demonstrate advanced spoken and written English proficiency.
Responsibilities
- Own a portfolio of 4–6 CPG accounts, primarily in beauty, personal care, wellness, or food and beverage.
- Diagnose client growth constraints across business, audience, product, messaging, channels, and measurement.
- Develop unified, data-backed strategies across DTC, Amazon, and retail, including channel-mix recommendations.
- Lead quarterly Power Circuit reviews and client QBRs that drive decisions.
- Own senior client relationships and build connections across multiple layers of client organizations.
- Coordinate paid, SEO, content, influencer, and creative teams around a single account strategy.
- Manage client retention, lead renewals, and grow MRR across the portfolio.
- Use Iris, Nova, Pulse, and Power Circuit in line with role expectations and compliance requirements.
- Manage and develop 1–2 direct reports, including 1:1s, development plans, and performance reviews.
- Coach analysts and specialists and provide timely, specific feedback.
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