Account Manager, Paid Media (Omnichannel)

New

DEPT®Mobile app marketing

United States, Pacific or Mountain time zoneFull-TimeManager

Salary60,000 - 70,000 USD per year

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Job Details

Experience: A minimum of 2 years’ digital marketing experience and a minimum 1 year of experience in a client-facing digital marketing role
Required Skills: Digital MarketingAccount Management

Have at least 2 years of digital marketing experience.
Have at least 1 year of experience in a client-facing digital marketing role.
Bring successful account management experience buying mobile app install campaigns across mobile ad networks, DSPs, and Facebook.
Have expertise with Facebook and TikTok, and ideally experience with at least one other social channel.
Have proven work experience executing Facebook Ads.
Have experience working with an MMP.
Understand mobile KPIs and mobile media buying tactics and strategies.
Have a good understanding of the mobile app industry and its trends.
Have experience managing accounts with varied goals across industries such as B2B, lead generation, eCommerce, and B2C.
Be able to communicate and present strategies, results, and metrics to internal teams and clients.
Be organized, detail-oriented, and able to manage multiple tasks independently and collaboratively.

Lead mobile and social app marketing strategy for mobile clients.
Manage managed-service mobile partners and self-serve ad platforms.
Oversee budgets for app install campaigns across mobile and social networks outside Google Ads.
Plan channel expansion strategies, roadmaps, strategic initiatives, and optimization efforts.
Monitor performance metrics and campaign pacing, identify irregularities, and communicate optimization recommendations.
Set up campaigns, create tracking links, build social and Apple Search Ads campaigns, and communicate campaign structures and objectives.
Troubleshoot attribution vendors and advertising platforms, investigate discrepancies, and ensure tracking parameters are configured.
Advise clients on mobile app marketing strategies and tactics.
Research and vet new mobile partners.
Implement tests across ad creatives, landing pages, audience segments, placements, networks, and third-party tools.

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