Marketing Data Analyst
New
J
JobgetherMarketing analytics
Based in IndiaFull-TimeMiddle
Salary not disclosed
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Job Details
- Experience
- At least 3 years of experience in marketing analytics, business intelligence, or data analysis; minimum of 4 years of professional experience in work involving critical thinking, data analysis, and sales or marketing engagement.
- Required Skills
- SQLSalesforceA/B testingHubSpotData management
Requirements
- Hold a bachelor’s degree; Business, Economics, Mathematics, Statistics, Communications, or a related discipline is preferred.
- Have at least 3 years of experience in marketing analytics, business intelligence, or data analysis, preferably focused on B2B marketing.
- Meet the stated minimum of 4 years of professional experience involving critical thinking, data analysis, and sales or marketing engagement.
- Demonstrate advanced SQL proficiency, including extracting, transforming, joining, and analyzing complex datasets from multiple databases.
- Have hands-on experience with Salesforce and HubSpot, including core objects, fields, campaign tracking, and reporting modules.
- Bring experience in statistical analysis, A/B testing, campaign attribution, and ROI measurement.
- Collaborate with stakeholders to define business and reporting requirements and implement analytical solutions.
- Demonstrate data management skills, attention to detail, and a commitment to data accuracy and integrity.
- Communicate and present analytical findings and technical concepts clearly to non-technical audiences.
- Manage multiple projects and priorities effectively in a fast-paced environment.
Responsibilities
- Extract, combine, and analyze datasets from Salesforce, HubSpot, web analytics platforms, and advertising channels using SQL.
- Lead Salesforce and HubSpot reporting and data management, maintaining data integrity and understanding CRM structures, data flows, and reporting capabilities.
- Build, maintain, and automate dashboards and reports tracking B2B marketing performance indicators.
- Collaborate with Marketing, Sales, and Operations stakeholders to gather reporting requirements and translate business questions into analytical projects.
- Analyze integrated marketing campaigns across digital channels, email, events, and content initiatives.
- Evaluate campaign effectiveness, identify opportunities to optimize marketing spend, and recommend future strategies.
- Apply statistical analysis, A/B testing, and ROI measurement to assess performance and identify improvement opportunities.
- Present analytical findings and technical concepts to technical and non-technical stakeholders, including senior leadership.
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