Senior Consumer & Marketing Insights Manager
N
NovakidOnline education
Source API remote eligibility restrictions: SerbiaFull-TimeManager
Salary not disclosed
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Job Details
- Languages
- Confident English Speaker
- Required Skills
- Data Analysis
Requirements
- Bring senior-level experience in consumer and marketing insights.
- Have strong quantitative and qualitative research capabilities.
- Connect customer understanding with business strategy and commercial considerations.
- Proactively identify important unanswered questions, beyond responding to research requests.
- Communicate complex findings clearly and credibly to senior and C-level stakeholders.
- Facilitate alignment, surface disagreements, and obtain explicit decisions.
- Challenge assumptions through evidence while recognizing that final decisions and implementation belong to accountable business leaders.
- Speak English confidently.
Responsibilities
- Partner with business leaders to identify and prioritize customer, market, and brand questions relevant to strategic goals.
- Design and execute quantitative and qualitative research, including panel studies, surveys, focus groups, and appropriate AI-enabled methodologies.
- Analyze and interpret data to produce clear, unbiased, commercially relevant insights.
- Translate insights into recommendations that explain the business opportunity, evidence, risks, and proposed success metrics.
- Facilitate decision sessions and document whether recommendations are accepted, rejected, or deferred, including the rationale.
- Co-create action plans for approved recommendations with a named business owner, deadline, and success metric.
- Follow up on agreed actions, measure implemented recommendations, and capture lessons for future decisions.
- Lead the monthly Research Council to prioritize research, review findings, make decisions, and track outcomes.
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