Lead Media Buyer
New
C
Clients BlackboxFinancial services marketing
Workable workplace: remoteFull-TimeLead
SalaryAt least 115,000 USD per year
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Job Details
- Experience
- 5+ years of hands-on paid media experience
- Required Skills
- Lead Generation
Requirements
- Have 5+ years of hands-on paid media experience, with substantial Meta advertising responsibility.
- Have experience managing multiple client accounts simultaneously and leading client-facing strategy conversations.
- Demonstrate the ability to manage campaigns toward defined performance targets while supporting client retention.
- Have strong direct-response copywriting skills, including ad copy and scripts.
- Have experience developing and testing creative concepts, hooks, angles, and messaging.
- Have experience with conversion tracking, pixels, and basic marketing automation.
- Bring strong communication, organization, analytical, and problem-solving skills.
- Financial services marketing, lead-generation and appointment-setting campaigns, video sales letter marketing, high-ticket or considered-purchase funnels, performance marketing agency experience, and direct-response advertising are preferred.
Responsibilities
- Own a portfolio of client accounts as the primary strategic point of contact.
- Lead bi-weekly client calls and send performance reports at least 24 hours before scheduled calls.
- Translate performance data into recommendations and strategic decisions, and address account risks and opportunities.
- Build, launch, and optimize Meta lead-generation and appointment-booking campaigns.
- Manage budgets, audiences, bid strategies, account structure, and creative testing.
- Monitor campaign performance against cost-per-appointment and other acquisition metrics, and diagnose underperforming campaigns.
- Develop testing strategies across audiences, offers, messaging, creative, and campaign variables.
- Write direct-response ad copy and video sales letter scripts, and develop hooks, angles, offers, and messaging variations.
- Collaborate with video editors and provide creative direction.
- Set up and troubleshoot tracking, Meta pixels, conversion events, Calendly integrations, Zapier automations, and lead-routing workflows.
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