Market Insights Manager
P
PointClickCareHealthcare market research
Remote or MississaugaFull-TimeManager
SalaryThe Canada base salary range for this position is $86,000 - $96,000 + bonus + benefits
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Job Details
- Experience
- 5 years hands-on experience within the market research industry
- Required Skills
- Microsoft Power BIMicrosoft ExcelPowerPointMarket Research
Requirements
- Have 5 years of hands-on market research industry experience collecting and analyzing data and reporting and presenting findings within healthcare.
- Bring advanced analytical skills, including statistical modeling and integrating disparate data sources.
- Have advanced storytelling and presentation skills and be able to explain complex concepts and methodologies clearly.
- Have expertise with Excel, PowerPoint, Power BI, and AI solutions.
- Hold a bachelor's or advanced degree in business, mathematics, or the sciences.
- Understand conjoint, MaxDiff, price elasticity, concept testing, and similar research methods.
- Have experience managing complex market research studies such as brand health and brand equity trackers.
- Preferred: understand the healthcare sector, including LTPAC, Acute, and/or Payer audiences.
- Preferred: have experience in a SaaS organization.
- Preferred: have experience with new product, brand, advertising, and customer segmentation research methodologies.
Responsibilities
- Execute market research and competitive intelligence that informs product, marketing, and go-to-market decisions.
- Maintain continuous competitive monitoring and develop competitor profiles and market trend analyses.
- Design and run in-depth interviews and support quantitative studies such as surveys, MaxDiff, and pricing research.
- Gather, organize, and analyze data from interviews, discussions, surveys, and industry publications.
- Create reports, dashboards, and presentations that communicate findings and actionable insights to internal teams and stakeholders.
- Present findings and recommendations to senior leadership and stakeholders.
- Maintain data accuracy and integrity and manage confidential or regulated information appropriately.
- Conduct background research and draft survey and discussion guides to support senior research or insights managers.
- Oversee project timelines, document research processes, schedule activities, and maintain organized research files.
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