Director, Paid Social
New
C
Code3Digital marketing
Remote, United StatesFull-TimeDirector
SalaryThe base salary range will be determined based on the candidate’s experience and geographic location. Salary Range $134,500 — $160,000 USD. Position also offers a bonus based on company and client success.
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Job Details
- Experience
- 8+ years of paid social experience, including significant agency experience leading strategy and performance for eCommerce brands.
- Required Skills
- Microsoft Excel
Requirements
- Have 8+ years of paid social experience, including significant agency experience leading strategy and performance for eCommerce brands.
- Bring eCommerce expertise and a proven track record driving profitable growth for DTC and retail brands.
- Understand customer acquisition, ROAS, CAC, LTV, conversion optimization, and full-funnel measurement.
- Have advanced hands-on expertise across major paid social platforms, particularly Meta and TikTok.
- Have working knowledge of Pinterest, Snapchat, YouTube, Reddit, and emerging platforms.
- Demonstrate experience managing and developing teams, holding direct reports accountable, and addressing performance challenges.
- Be able to independently audit accounts, diagnose performance trends, and develop actionable optimization strategies.
- Connect media performance to broader eCommerce business outcomes.
- Have experience building trusted relationships with senior client stakeholders and navigating high-pressure situations.
- Understand creative strategy, testing methodologies, attribution, incrementality, and performance measurement.
- Have advanced Excel skills; pivot tables are required.
- Experience with GA4, Northbeam, or Triple Whale is strongly preferred; relevant platform certifications are a plus.
Responsibilities
- Lead paid social strategy, performance, and client health across a portfolio of eCommerce brands.
- Oversee full-funnel media planning, creative strategy, testing, measurement, and long-term account growth.
- Advise senior client stakeholders, lead executive-level conversations, and deliver data-backed recommendations.
- Diagnose performance challenges, pressure-test account strategies, identify optimization opportunities, and guide teams toward stronger results across paid social platforms.
- Lead, mentor, and develop managers and teams; establish expectations, drive accountability, and address performance gaps.
- Establish and scale best practices for campaign execution, budget management, strategic planning, reporting, and client communication.
- Identify risks and improve operational efficiency across teams.
- Translate emerging platform capabilities, consumer trends, and measurement advancements into actionable opportunities for clients and the agency.
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