Senior Performance Marketing Specialist
New
G
GathernPerformance marketing
Workable workplace: remote; Workable locations: EgyptFull-TimeSenior
Salary not disclosed
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Job Details
- Languages
- Fluent English; Arabic is a strong plus.
- Experience
- 5+ years of hands-on performance marketing experience, with at least 2 years managing app install and in-app conversion campaigns.
- Required Skills
- Microsoft ExcelGoogle Sheets
Requirements
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- At least 5 years of hands-on performance marketing experience.
- At least 2 years managing app install and in-app conversion campaigns.
- Experience scaling spend on Snapchat, TikTok, Meta, and Google App Campaigns in the Saudi or wider GCC market.
- Working experience with MMPs such as Kochava, Branch, or Adjust.
- Experience with SKAdNetwork attribution and iOS privacy constraints.
- Strong analytical skills, including funnel analysis, cohort data, and advanced Excel or Google Sheets.
- Solid understanding of testing methodology, budget allocation, and campaign scaling practices.
- Ability to translate data into clear creative briefs.
- Fluent English; Arabic is a plus.
- SQL or BI tool experience, such as Metabase or Looker, is a plus.
- Experience in travel, hospitality, marketplaces, or high-frequency booking apps is a plus.
- Familiarity with CAPI or Events API setups, server-side tracking, DCO tools, CRM platforms, or incrementality and geo-holdout testing is a plus.
Responsibilities
- Plan, build, and manage campaigns across Snapchat, TikTok, Meta, Google channels, and mobile programmatic partners.
- Run acquisition, conversion, and retargeting campaigns across iOS and Android, with geo-level strategies for KSA and other Gulf countries.
- Optimize campaigns toward acquisition targets, managing budget pacing and scaling within agreed efficiency thresholds.
- Design and run structured A/B tests across creative, audience, bidding, and placement, and use results to guide scaling.
- Work with MMPs, product, and database analysis platform teams to maintain tracking, postbacks, deep links, and event quality.
- Manage SKAdNetwork campaigns and support iOS conversion value mapping.
- Build and activate audiences with the CRM team, including suppression lists, high-intent cohorts, and re-engagement segments.
- Brief the creative team on performance insights during weekly sprints.
- Produce weekly and monthly performance reports with insights and next actions.
- Coordinate with platform account managers and ad-tech vendors on betas, troubleshooting, and IO requirements.
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