Performance Marketing Specialist
New
M
My Little HomeE-commerce retail
Workable workplace: remote; Location: Cairo, Cairo Governorate, EgyptFull-TimeMiddle
Salary not disclosed
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Job Details
- Experience
- 2–4+ years of hands-on performance-marketing experience
- Required Skills
- Microsoft ExcelGoogle Sheets
Requirements
- Have 2–4+ years of hands-on performance-marketing experience.
- Bring strong Google Ads and Meta Ads expertise.
- Have proven e-commerce advertising experience and a strong understanding of ROAS, CAC/CPA, and conversion funnels.
- Have experience with campaign optimization, budget management, and GA4 or equivalent analytics platforms.
- Have experience running email and WhatsApp campaigns, including audience segmentation and performance analysis.
- Have experience with Google Merchant Center, Performance Max, Demand Gen, and product-feed management.
- Understand conversion tracking, attribution, UTM tracking, audience segmentation, bidding strategies, and performance reporting.
- Use Google Ads, Meta Ads Manager, GA4, Google Merchant Center, product-feed tools, and Google Sheets/Excel.
- Experience with Saudi/GCC e-commerce, retail, or home, lifestyle, or fashion is listed as a qualification.
- Snapchat/TikTok advertising experience is listed as a qualification.
- Google Tag Manager, Meta Pixel/Conversions API, Looker Studio, and Search Console are preferred.
Responsibilities
- Manage Google Ads campaigns across search, Performance Max, shopping, brand and non-brand, and remarketing.
- Manage Facebook and Instagram prospecting, retargeting, and catalogue campaigns, testing creatives and audiences.
- Monitor spend, CPA/CAC, ROAS, and revenue against approved targets, and adjust budgets accordingly.
- Optimize bids, targeting, creatives, feeds, landing pages, and campaign structures using performance data.
- Coordinate with the E-Commerce Specialist on product-feed accuracy and Merchant Center issues.
- Partner with the creative team to test hooks, formats, offers, and messaging.
- Coordinate with E-Commerce on landing-page message match, page speed, mobile UX, and checkout flow.
- Execute email and WhatsApp campaigns, define audiences and messaging, and analyze performance.
- Maintain measurement across Google Ads, Meta, GA4, and Google Tag Manager, and resolve tracking discrepancies.
- Prepare regular reports on business results, channel and campaign performance, product and category revenue, creative performance, and funnel metrics.
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