Marketing & Ops Data Analyst
New
J
JobgetherEducation analytics
Based in the United StatesFull-TimeJunior
Salary not disclosed
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Job Details
- Experience
- At least two years of experience in marketing analytics, business analytics, or a related analytical role.
- Required Skills
- PythonSQLMicrosoft Power BIMicrosoft ExcelData modelingDatabricksR
Requirements
- Bachelor's degree in economics, mathematics, statistics, finance, operations research, engineering, marketing, business, or a related field.
- At least two years of experience in marketing analytics, business analytics, or a related analytical role.
- Strong SQL skills, including querying, joining, and transforming data.
- Hands-on experience building dashboards and reports using Power BI or a comparable business intelligence tool.
- Working knowledge of data modeling and DAX.
- Strong Microsoft Excel skills.
- Experience analyzing marketing performance, conversion funnels, return on investment, and related business metrics.
- Ability to conduct exploratory analyses and identify actionable insights.
- Strong written and verbal communication skills, including translating analytical findings into practical recommendations for nontechnical audiences.
- Ability to manage multiple requests, competing priorities, and tight deadlines.
- Familiarity with Databricks, Delta Lake, PySpark, and notebooks, or other modern cloud data platforms, is preferred.
- Python or R experience, AI-powered reporting exposure, and knowledge of web analytics, CRM, or paid media platforms are preferred.
Responsibilities
- Build, maintain, and improve datasets, reports, and performance metrics across the marketing and enrollment funnel.
- Create and maintain interactive Power BI dashboards and recurring reports using data models and DAX.
- Write, maintain, and optimize SQL queries and contribute to data modeling and pipeline development in Databricks.
- Analyze funnel performance, conversion rates, marketing channels, and customer cohorts to identify trends and recommend improvements.
- Contribute to customer lifetime value and return on advertising spend analyses, forecasting, experimentation, and Marketing Mix Modeling initiatives.
- Help test, implement, and scale AI-powered analytics, including automated reporting summaries, natural-language data queries, and intelligent reporting workflows.
- Validate and reconcile data across advertising platforms, CRM systems, and web analytics tools; support tracking, tagging, and event-data validation.
- Collaborate with marketing, student success, and strategy teams to clarify questions, prioritize requests, and deliver insights.
- Develop scalable dashboards and improve documentation to support self-service analytics and reduce manual reporting.
- Ensure reporting accuracy, reliability, and timeliness while taking on increasingly complex analytical assignments.
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