Digital Campaign Manager – Media Partners
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Townsquare MediaDigital advertising
Location: Dallas, TXFull-TimeManager
Salary52,000 - 65,000 USD per year
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Job Details
- Languages
- Bilingual proficiency in English and Spanish required, with fluency in spoken and written Spanish.
- Experience
- 1+ years of experience in digital advertising, campaign management, or a related field.
Requirements
- Have 1+ years of experience in digital advertising, campaign management, or a related field.
- Be bilingual in English and Spanish, with fluency in spoken and written Spanish.
- Understand digital advertising strategies, targeting, campaign execution, and optimization across multiple digital tactics.
- Have experience with digital advertising messaging and creative best practices.
- Communicate technical concepts, campaign performance, and strategic recommendations clearly to partners and internal teams.
- Bring interpersonal and relationship management skills, including experience collaborating across departments and managing external stakeholder relationships.
- Be organized and detail-oriented, with the ability to manage multiple campaigns, deadlines, and partner requests.
- Analyze campaign performance, identify opportunities, and recommend solutions.
- Work independently in a remote environment while maintaining collaboration and responsiveness.
- Have a 4-year college degree or comparable work experience.
Responsibilities
- Partner with Media Partners to understand client objectives, KPIs, targeting needs, and campaign strategies.
- Provide guidance on digital advertising capabilities, campaign structure, targeting, and tactic recommendations.
- Review campaign proposals for alignment with client objectives and product capabilities.
- Guide Media Partners on messaging, creative best practices, and targeting across programmatic, social, and SEM.
- Coordinate campaign requirements, including creative assets, pixels, KPIs, budgets, and flight dates.
- Oversee insertion order accuracy and coordinate with centralized buying teams to ensure campaigns are trafficked and launched accurately.
- Monitor campaign performance, pacing, and delivery, and work with internal teams on optimizations and issue resolution.
- Provide performance insights, reporting, and strategic recommendations to Media Partners.
- Manage campaign revisions and identify opportunities for upsells, renewals, and continued revenue growth.
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