Marketing Technology Program Manager
New
J
JobgetherB2B marketing technology
Based in the United StatesFull-TimeManager
SalaryAnnual US base salary: $132,000–$198,000. Additional compensation may include equity, a company bonus, or other applicable incentive compensation.
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Job Details
- Experience
- At least 6 years of experience in B2B marketing operations, marketing technology, or a related program management role; at least 3 years of experience in several specified areas, including hands-on marketing technology, cross-functional initiative management, independent analysis, and defining and delivering programs with distributed teams.
- Required Skills
- Data Analysis
Requirements
- At least 6 years of experience in B2B marketing operations, marketing technology, or a related program management role in a high-growth technology environment.
- At least 3 years of hands-on experience with marketing automation platforms, CRM systems, audience targeting and personalization, campaign measurement, account-based marketing, or online events and webinars.
- At least 3 years of experience managing cross-functional marketing, sales, and engineering initiatives from planning through delivery.
- Demonstrated experience building and deploying AI agents, with concrete examples of agents developed and use of AI in daily workflows beyond conversational chat.
- At least 3 years of experience conducting independent analysis using queries, dashboards, and AI, and collaborating with analysts and data scientists on advanced analytics.
- At least 3 years of experience defining program scope and objectives independently and delivering results with distributed, global teams.
- Experience managing prospect or marketing databases, including data enrichment, data hygiene, and database growth using first-party and third-party data sources, is preferred.
- Familiarity with marketing technology platforms such as Marketo, customer data platforms, campaign measurement and attribution tools, account-based marketing platforms, and online event systems is an advantage.
- Experience selecting and managing third-party software in a B2B marketing environment is desirable.
- Experience implementing AI tools to improve marketing operations, automation, and productivity is preferred.
- Knowledge of data privacy and compliance frameworks is an advantage.
Responsibilities
- Lead one or two marketing technology programs at a time, managing end-to-end delivery, milestones, communications, workstreams, and roadmap updates.
- Improve digital campaign effectiveness through personalization, content optimization, audience targeting, and coordination with recommendation systems.
- Establish consistent campaign identifiers and connect marketing activity, spend, engagement, leads, and downstream business outcomes.
- Develop account-based marketing initiatives, including target-account identification, personalized experiences, engagement tracking, and account penetration measurement.
- Oversee online event and community programs from promotion and registration through follow-up and performance measurement.
- Define program objectives and success metrics, establish repeatable processes, and address recurring marketing process and technology challenges.
- Translate operational needs into product requirements for internal tools in collaboration with product and engineering teams.
- Manage third-party software selection, requirements, contracting, implementation, adoption, and enhancements.
- Use data analysis, dashboards, queries, and AI tools to evaluate performance and inform decisions.
- Drive operational improvements through automation, AI-powered tools, workflow redesign, documentation, and coordination with offshore production teams.
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