Head of SEO, AEO & Local Search

M
MicroSourcingSearch marketing
Source API remote eligibility restrictions: PhilippinesFull-TimeDirector
Salary not disclosed
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Job Details

Languages
Excellent written and verbal English communication skills.
Experience
Minimum 10 years of professional SEO experience (10–15 years preferred).
Required Skills
Google Analytics

Requirements

  • Have a minimum of 10 years of professional SEO experience; 10–15 years is preferred.
  • Bring proven leadership experience managing an SEO department, product, team, or large client portfolio.
  • Have hands-on experience in technical SEO, on-page SEO, content strategy, and Local SEO.
  • Have experience with Google Business Profile optimization, keyword research, competitive analysis, schema markup, internal linking, SEO audits, analytics, and reporting.
  • Have hands-on experience using Search Atlas or a comparable enterprise SEO platform.
  • Demonstrate experience designing and building AI agents, and be able to explain their technologies, automated processes, testing, monitoring, and measurable outcomes.
  • Have experience with SEO tools including Google Search Console, Google Analytics 4, Google Business Profile, Screaming Frog, Ahrefs, SEMrush, or Local Falcon/BrightLocal or similar platforms.
  • Have strong analytical and problem-solving skills and excellent written and verbal English communication skills.
  • Be able to explain technical concepts to non-technical stakeholders and lead teams while remaining hands-on.
  • Be comfortable working in a fast-paced environment and adopting emerging AI technologies.

Responsibilities

  • Own the direction and performance of SEO, AEO, and Local SEO services.
  • Lead, mentor, and develop the existing SEO team; establish standards, workflows, documentation, quality controls, and accountability.
  • Develop SEO strategies for automotive dealerships and multi-location clients, and perform or oversee technical audits, keyword research, competitive analysis, content planning, and on-page optimization.
  • Lead Local SEO strategy across Google Business Profiles and other local search platforms; build scalable systems and quality assurance processes for listings and location data.
  • Develop AEO and generative search strategies, improve visibility across AI-powered search platforms, and create processes to measure AI search visibility, citations, and answer coverage.
  • Own the strategic implementation and optimization of Search Atlas, standardize its use, and train team members.
  • Design, build, test, and improve AI agents for repeatable SEO tasks; collaborate with the Technology & Innovation team to integrate them into internal workflows.
  • Develop standardized SEO products, SOPs, checklists, templates, QA systems, and service standards.
  • Define KPIs, improve reporting and dashboards, review work for quality and accuracy, and implement corrective action plans for underperforming accounts.
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