GEO/SEO Senior Manager

H
HostawayVacation rental software
The candidate must be within Europe ... please only apply if you are physically based within Europe.Full-TimeManager
Salary not disclosed
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Job Details

Experience
5+ years of experience in GEO/SEO, organic growth, search strategy, or a related discipline
Required Skills
Google AnalyticsSEOSEMrushAhrefs

Requirements

  • Have 5+ years of experience in GEO/SEO, organic growth, search strategy, or a related discipline.
  • Bring hands-on expertise in technical optimization, content strategy, structured data, entity optimization, and measurement.
  • Understand how AI affects buyer discovery, research, and evaluation across traditional and generative search.
  • Know how to measure AI mentions, citations, share of voice, prompt performance, competitive visibility, and downstream business outcomes.
  • Have experience with Semrush, Ahrefs, Peec, Conductor, Google Search Console, GA4, or similar tools.
  • Use data to identify opportunities, form hypotheses, run experiments, and improve performance.
  • Use AI regularly for research, analysis, optimization, experimentation, and execution, and stay current with the evolving AI landscape.
  • Partner with Content, Product Marketing, Web, Demand Generation, Communications, and Analytics.
  • Navigate ambiguity, distinguish meaningful signals from hype, prioritize opportunities, and build a path forward with incomplete information.

Responsibilities

  • Own the global GEO and SEO strategy, roadmap, and performance to increase revenue from organic demand.
  • Build dashboards, reporting, playbooks, and processes connecting AI and search performance to engagement, pipeline, and revenue.
  • Partner with Content and Product Marketing to create targeted campaigns for buyers across different geographies.
  • Create programs that improve Hostaway’s visibility, citations, and recommendations across AI systems and the sales funnel.
  • Identify third-party sources, publications, communities, and platforms that influence AI recommendations, and work with the team to secure content placements.
  • Own technical SEO and AI discoverability, including structured data, entity optimization, crawlability, indexation, internal linking, and site architecture.
  • Run experiments to improve AI visibility and organic performance, and turn findings into repeatable best practices.
  • Monitor emerging GEO/SEO technologies, test them, and recommend implementations.
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