Principal Product Designer, Onboarding

New
T
ToastRestaurant technology
US (remote)Full-TimePrincipal
Salary190,000 - 304,000 USD per year
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Job Details

Required Skills
FigmaPrototyping

Requirements

  • Have shipped end-to-end onboarding or product adoption experiences, such as setup flows, guided workflows, feature tours, or progressive disclosure patterns.
  • Design cohesive experiences across multiple surfaces and interaction modes, including transitions between self-service and human support.
  • Have experience designing with AI as a core part of the experience, such as guided workflows, intelligent suggestions, or contextual assistance.
  • Demonstrate strong visual design skills through a portfolio.
  • Be able to prototype interactions, specify components, and work hands-on in Figma.
  • Build conviction within product, engineering, and cross-functional leadership teams and drive adoption of new patterns beyond your immediate team.
  • Understand business context for onboarding, including activation rates, time-to-value, feature discovery, and customer success outcomes.
  • Use user research, usability testing, onboarding metrics, and customer feedback to inform design decisions.
  • Be familiar with AI design tools such as Claude, V0, Replit, or similar tools.
  • Provide case studies showing onboarding or product adoption work, cross-surface complexity, organizational influence, and research or testing that informed a design decision.

Responsibilities

  • Define how restaurants experience onboarding across setup flows, business context configuration, feature adoption, and early product exploration.
  • Establish onboarding pattern language for Toast teams and drive adoption across product and engineering.
  • Design cohesive experiences across multiple surfaces and interaction modes, including transitions between self-service setup and human support.
  • Shape onboarding experiences that balance self-service, AI-guided workflows, and human support.
  • Set design direction through hands-on work in Figma, prototypes, and critique.
  • Partner with onboarding, customer success, support, and go-to-market teams to reshape onboarding.
  • Use user research, usability testing, onboarding metrics, and customer feedback to inform design decisions.
  • Influence product, engineering, and cross-functional teams to adopt defined patterns.
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190,000 - 304,000 USD per year
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