Data Analyst - Social Listening, Search & NLP
New
K
Kratos GrowthConsumer intelligence
Locations: New York, Remote, New York, Country code: USContractSenior
Salary not disclosed
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Job Details
- Experience
- 5+ years of experience in social listening research and consumer insights; 5+ years of experience in search research or SEO optimization
- Required Skills
- SEOData visualizationNLPData management
Requirements
- Have 5+ years of experience in social listening research and consumer insights.
- Have 5+ years of experience in search research or SEO optimization.
- Bring experience with social listening tools, preferably Brandwatch and YouScan.
- Have strong knowledge of NLP techniques and regex.
- Demonstrate analytical and problem-solving skills.
- Be able to communicate complex technical concepts to non-technical audiences.
- Have experience with data visualization tools and techniques.
Responsibilities
- Craft and maintain social listening queries in Brandwatch and YouScan to capture high-quality data and minimize spam.
- Refine queries to keep them relevant as conversations evolve.
- Code and manage eCommerce reviews and other textual data.
- Monitor and optimize NLP accuracy.
- Develop NLP rules using regex for backend data processing.
- Implement data validation and cleansing techniques to maintain data integrity.
- Collaborate with engineering teams to improve NLP models and data-processing pipelines.
- Curate and maintain search keyword universes for product-category search behavior.
- Contribute to data-backed strategic recommendations.
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