Marketing Technology & Mobile Measurement Freelance Consultant
New
R
Right Side UpMobile marketing measurement
Listing location: Austin, TX; Workplace type: Remote, meaningful business-hours overlapContractSenior
Salary not disclosed
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Job Details
- Experience
- 7+ years of experience in marketing technology, growth infrastructure, or mobile measurement/attribution roles
- Required Skills
- SQLETLGoogle AnalyticsFirebaseBigQuery
Requirements
- Bring 7+ years of experience in marketing technology, growth infrastructure, or mobile measurement/attribution roles.
- Have direct, hands-on ownership or administration experience with at least one MMP platform: AppsFlyer, Adjust, Branch, Singular, or Kochava.
- Have mobile-first acquisition experience across iOS and Android.
- Have practical experience with event mapping, attribution setup and windows, SKAdNetwork/ATT, postbacks, cost and reporting APIs, deep links, QR codes, and fraud monitoring.
- Be comfortable partnering with engineering and data teams on APIs, ETL, BigQuery, rollup tables, and audience imports; SQL fluency is strongly preferred.
- Understand paid media optimization and how channel owners use CPI, CPA, ROAS, and LTV data to make spend decisions.
- Have experience in either early-stage/startup environments or large, complex enterprise organizations; experience in both is a plus.
- Be available 30–40 hours per week with meaningful business-hours overlap.
- Be comfortable with an open-ended fractional engagement.
Responsibilities
- Administer an MMP platform, including event mapping, attribution windows, SKAdNetwork/ATT configuration, postbacks, API integrations, and fraud monitoring.
- Lead MMP vendor evaluations, migrations, and implementations, including technical requirements, SDK versus server-to-server decisions, and rollout sequencing.
- Partner with engineering and data teams to scope and validate data flows across APIs, ETL pipelines, BigQuery, rollup tables, and audience imports.
- Maintain tracking across GA4, Firebase, Google Tag Manager, deep links, QR codes, and campaign taxonomy.
- Own marketing-side requirements for privacy-safe measurement with privacy and engineering stakeholders.
- Troubleshoot data discrepancies and connect configuration decisions to paid media and growth teams' spend optimization.
- Identify and implement automation for reporting, QA, audience activation, and campaign operations.
- Translate technical requirements across marketing, media, data engineering, product/app engineering, and analytics stakeholders.
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