Marketing Cloud Next Solution Architect
Job Details
- Experience
- 5+ years in marketing automation consulting, marketing-technology solution architecture or business analysis
Requirements
- Have 5+ years in marketing automation consulting, marketing-technology solution architecture, or business analysis.
- Have hands-on delivery experience with enterprise marketing automation platforms such as Marketing Cloud Engagement, Account Engagement, Braze, Marketo, or Eloqua.
- Have hands-on Marketing Cloud Next experience or demonstrated ramp-up from Marketing Cloud Engagement or Account Engagement to MC Next and Data 360.
- Understand Data 360 concepts, including data model objects, ingestion, identity resolution, segmentation, activation, and data hygiene.
- Understand marketing consent and compliance requirements such as CAN-SPAM, GDPR, or CASL and their effect on data and preference design.
- Have experience designing multi-channel campaigns and orchestration across email, SMS, conversational, or push channels.
- Have practical knowledge of email deliverability, domain authentication, sender reputation, and IP warm-up.
- Have experience leading discovery workshops and documenting design decisions with senior marketing and IT stakeholders through sign-off.
- Have experience working with Technical Architects and owning functional design through UAT and deployment.
- Be comfortable with flow-charting and data-modeling tools such as Lucidchart and agile delivery.
- Be willing to travel to client sites as needed.
- Preferred: Salesforce Marketing Cloud Next, Data 360, Agentforce, Platform Administrator, or architect credentials.
Responsibilities
- Lead functional solution design for Marketing Cloud Next, including Data 360 objects, ingestion, identity resolution, segmentation, and Actionable Lists.
- Run discovery and design sessions with marketing operations, CRM, data, digital, and compliance stakeholders.
- Design campaign and orchestration architecture for email, SMS, and conversational channels, including personalization.
- Design consent and compliance into the platform using its consent model and landing-page capture.
- Define platform setup and governance, including provisioning, business units, data spaces, permissions, CMS workspaces, and sending-domain authentication.
- Shape Agentforce marketing solutions, including campaign creation, audience generation, conversational messaging, and predictive AI.
- Lead migration and coexistence strategies from Marketing Cloud Engagement, Account Engagement, Marketo, Eloqua, HubSpot, or similar platforms.
- Author functional designs, mappings, process flows, user stories, acceptance criteria, and sign-off artifacts.
- Translate designs for technical and data teams, review configurations, and support UAT and deployment gates.
- Build practice reference architectures and reusable patterns, support pre-sales, and coach team members.