Marketing Cloud Next Solution Architect
New
N
NeuraFlash, Part of AccentureMarketing technology
United StatesFull-TimeSenior
Salary not disclosed
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Job Details
- Experience
- 5+ years in marketing automation consulting, marketing-technology solution architecture or business analysis
Requirements
- Have 5+ years in marketing automation consulting, marketing-technology solution architecture, or business analysis.
- Have hands-on delivery experience with enterprise marketing automation, such as Marketing Cloud Engagement, Account Engagement, Braze, Marketo, or Eloqua.
- Have hands-on Marketing Cloud Next experience or demonstrate ramp-up from Marketing Cloud Engagement or Account Engagement onto MC Next and Data 360.
- Bring working knowledge of Data 360 concepts, including data model objects, ingestion, identity resolution, segmentation, activation, and data hygiene troubleshooting.
- Understand marketing consent and compliance requirements, such as CAN-SPAM, GDPR, or CASL, and their effects on data models, sharing, and preference design.
- Have experience designing multi-channel campaigns and orchestration across email, SMS, conversational, or push channels, including personalization and content strategy.
- Have practical knowledge of email deliverability, including domain authentication, sender reputation, and IP warm-up.
- Have led discovery workshops, facilitated design decisions with senior marketing and IT stakeholders, and documented decisions for sign-off.
- Have experience working with Technical Architects and owning functional design through UAT and deployment.
- Be able to connect solution outcomes to business value through clear storytelling.
- Be comfortable with flow-charting and data-modeling tools such as Lucidchart and with agile delivery.
- Be willing to travel to client sites as needed.
Responsibilities
- Lead functional solution design for Marketing Cloud Next, including Data 360 data models, ingestion, identity resolution, segmentation, and Actionable Lists.
- Run discovery and design sessions with marketing operations, CRM, data, digital, and compliance stakeholders; document decisions, trade-offs, owners, and open questions.
- Design campaign and orchestration architecture for email, SMS, and conversational channels, including supported personalization and content.
- Design consent and compliance into the platform using its consent model, records, and landing-page consent capture.
- Define platform setup and governance, including editions, entitlements, Data 360 provisioning, business units, data spaces, permissions, CMS workspaces, and sending-domain authentication.
- Shape agentic marketing solutions with Agentforce specialists, defining guardrails, approvals, and measurement.
- Lead migration and coexistence strategy from marketing platforms, including data and consent migration, campaign and journey translation, and UAT equivalence checks.
- Author and maintain functional designs, mappings, process flows, user stories, acceptance criteria, and sign-off artifacts; translate designs for build teams and support UAT and deployment.
- Build the MC Next practice through reference architectures, reusable patterns, scoping materials, and delivery-team enablement; support pre-sales discovery, solution shaping, demos, and estimates.
- Coach functional and technical team members and stay current on Marketing Cloud Next, Data 360, and Agentforce releases.
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