Product Manager - Digital Advertising
New
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PostmediaDigital advertising
Toronto, ON (Remote) or any Canadian market; fully remoteFull-TimeMiddle
Salary75,000 - 90,000 CAD per year
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Job Details
- Experience
- 4-6 years in product and development management, digital media/ad operations is required.
- Required Skills
- AgileProduct ManagementJiraTableauBigQueryLooker
Requirements
- Have 4-6 years of experience in product and development management, digital media/ad operations.
- Bring experience with digital display, video, audio, e-newsletter, e-paper, mobile app, and feeds advertising, including front-end and back-end practices.
- Have advanced working knowledge of Google Ad Manager 360 and other ad-serving platforms.
- Have experience operating in Agile processes, using JIRA, and participating in sprint planning.
- Be familiar with Looker, Tableau, BigQuery, Lighthouse, or Google Analytics.
- Have experience setting project KPIs and gathering metrics to inform strategy and product next steps.
- A post-secondary degree in a business or advertising discipline is preferred.
- Be able to work collaboratively with technical and non-technical stakeholders and present effectively.
Responsibilities
- Develop and manage product road maps based on the digital market, competition, and user needs.
- Plan and launch new ad products and features, test performance, and iterate against industry benchmarks.
- Attend grooming and sprint-planning sessions with Advertising, Content, and Engineering teams to scope work, prioritize development tickets, and support QA and testing.
- Support a variety of platform migrations.
- Monitor advertiser needs, market drivers, and competition in the digital media landscape, and align with cross-functional initiatives.
- Present results and quarterly benchmarks to stakeholders and lead discussions on best practices, issues, and performance improvements.
- Contribute to strategic road map planning and ongoing product innovation and optimization with cross-functional stakeholders.
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