Marketing Manager (Scaled Expansions)
New
M
Maker LabConsumer technology marketing
Based in MalaysiaFull-TimeManager
Salary not disclosed
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Job Details
- Languages
- Exceptional verbal and written English communication and presentation skills.
- Experience
- 8+ years of experience in consumer marketing, retail marketing or omnichannel marketing.
- Required Skills
- Stakeholder management
Requirements
- 8+ years of experience in consumer marketing, retail marketing or omnichannel marketing.
- Ability to develop comprehensive marketing strategies and business plans.
- Ability to analyse customer and market insights and assess marketing spend effectiveness.
- Ability to plan and manage initiatives at strategic and operational levels, including successful new-product launches.
- Strong programme management capabilities.
- Strong stakeholder management and partnership skills.
- Ability to influence change and negotiate with cross-functional teams and external parties.
- Exceptional verbal and written English communication and presentation skills.
- BA/BS degree preferred.
Responsibilities
- Collaborate with the Singapore marketing lead to understand retail and carrier partner challenges and contribute to solutions.
- Work with internal teams and agency partners to localise and develop launch and campaign assets.
- Coordinate with distribution partners to ensure readiness for launches and campaigns.
- Assess and consolidate marketing asset requirements, including localisation of brand, retail and client assets.
- Track launch workstreams and coordinate internal and external stakeholders.
- Ensure product launch readiness for third-party retail and client partners.
- Plan and execute merchandising assets for in-store and online touchpoints.
- Communicate brand guidelines to external partners and manage launch compliance and legal and brand approvals.
- Help define online and offline marketing guidelines and deliverables for Singapore with regional and global counterparts.
- Represent Singapore users and retailers and lead digital retail innovations to meet local needs.
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